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ABC's ONCE UPON A TIME Ranked #! Against Regular Competition

By: Apr. 20, 2015
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ABC Sunday Prime (7-11pm - 5.1 million and 1.4/4 in AD18-49): Opposite CBS' ACM Awards coverage on the night, ABC took second on Sunday in Adults 18-49 (1.4/4), beating FOX by 27% (1.1/3) and NBC by 75% (0.8/2). Despite the increased competition, ABC was up week to week by 17% in Adults 18-49 as each of its Sunday series grew or held steady.

America's Funniest Home Videos (7-8pm - 6.4 million and 1.4/5 in AD18-49): In the 7 o'clock hour, ABC's AMERICA'S FUNNIEST HOME VIDEOS took first place among young adults (1.4/5) and built week to week in Total Viewers (+16% - 6.4 million vs. 5.5 million) and Adults 18-49 (+27% - 1.4/5 vs. 1.1/4).

Once Upon A Time (8-9pm - 5.1 million and 1.6/5 in AD18-49): Building on its lead-in at 8pm, ABC's Once Upon A Time ranked #1 against its regular competition in its slot for its 7th consecutive original telecast in Adults 18-49 (1.6/5). The ABC drama was steady week to week in Adults 18-49.

Secrets and Lies (9-10pm - 5.0 million and 1.4/4 in AD18-49): At 9pm, ABC's SECRETS AND LIES was up in Total Viewers (+4% - 5.0 million vs. 4.8 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/4), hitting a 4-week high with young adults - since 3/22/15. From 9-10pm, ABC's SECRETS AND LIES moved ahead of NBC's A.D. for the first time in the Live + Same Day ratings (after beating it last week in L3), leading by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

Based on Live + 3 Day data for last Sunday's telecast (4/12/15), ABC's SECRETS AND LIES shot up +62% or +0.8 rating points over its L+SD Adult 18-49 rating, matching the series' biggest jump yet. The 6th episode of the new ABC drama grew to a 2.1 L+3 rating (from a 1.3 in L+SD) in Adults 18-49, coming within 1-tenth of a rating point of a series high in the L+3 numbers.

Revenge (10-11pm - 3.9 million and 1.0/3 in AD18-49): At 10pm, ABC's Revenge beat its NBC drama competition in the hour by 67% Adults 18-49 (1.0/3 vs. 0.6/2 for American Odyssey). Revenge grew week to week in Total Viewers (+3% - 3.9 million vs. 3.8 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3).



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