ABC's ONCE UPON A TIME Jumps Year-to-Year by 29%

Facing NBC's highly rated SUNDAY NIGHT FOOTBALL (Denver-San Francisco) and another big primetime NFL overrun on Fox, ABC beat out its non-sports competition on CBS Sunday night by 14% in Adults 18-49 (1.6/4 vs. 1.4/4). ABC's "Once Upon a Time" continued to rank as Sunday's top broadcast drama in Adults 18-49.

The Network was up from the same Sunday last year for the 4th time in as many weeks this season in both Total Viewers (+4% - 5.8 million vs. 5.6 million) and Adults 18-49 (+14% - 1.6/4 vs. 1.4/4).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.3 million and 1.1/3 in AD18-49):
During the 7:00 p.m. hour opposite Fox's huge NFL overrun, ABC's "America's Funniest Home Videos" jumped from its first to second half-hour by 38% in Total Viewers and by 44% in Adults 18-49. The show held even with its year-ago telecast (1.1/3 on 10/20/13) in Adults 18-49 and paced within 1-tenth week to week (1.1/3 vs. 1.2/4).

"Once Upon a Time" (8:00-9:00 p.m. - 7.9 million and 2.7/7 in AD18-49):
More than doubling its Adult 18-49 lead-in at 8:00 p.m. (+145%), ABC's "Once Upon a Time" beat CBS' "Madam Secretary" in THE HOUR by 93% (2.7/7 vs. 1.4/4). The ABC drama was up from its week-ago Fast Affiliate numbers (+3%/+4% - 7.7 million and 2.6/7), which revised upward - matching its National numbers (7.9 million and 2.7/7).

For the 4th consecutive week, "Once Upon a Time" built from its year-ago telecast in Total Viewers (+11% - 7.9 million vs. 7.1 million) and Adults 18-49 (+29% - 2.7/7 vs. 2.1/5).

"Resurrection" (9:00-10:00 p.m. - 5.0 million and 1.4/3 in AD18-49):
From 9:00-10:00 p.m., ABC's "Resurrection" held steady week to week with its Fast Affiliate rating (which revised up 1-tenth in the Nationals) and tied CBS' competing drama "The Good Wife" in Adults 18-49 (1.4/4).

"Revenge" (10:00-11:00 p.m. - 5.0 million and 1.3/4 in AD18-49):
During the 10 o'clock hour, ABC's "Revenge" grew week to week in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/3). On average this season, "Revenge" spikes 69% via TV Playback among Adults 18-49 from L+SD to L+7 (growing from a 1.3 rating to a 2.2 rating).

"Revenge" continued to deliver strong time period improvement for ABC, boosting its hour year to year by 43% in Total Viewers (5.0 million vs. 3.5 million) and by 44% in Adults 18-49 (1.3/4 vs. 0.9/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/19/14.

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