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ABC's ONCE UPON A TIME Grows from 18-49 Lead-In by 25%

By: May. 05, 2014
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ABC Sunday Prime (7-11pm - 6.4 million and 1.7/5 in AD18-49): ABC won its 2nd consecutive Sunday of the May Sweep in Adults 18-49 (1.7/5). ABC's Once Upon a Time and Resurrection once again finished as Sunday's Top 2 broadcast dramas with young adults.

Posting its 2nd week of year-to-year gains, ABC was the only broadcaster up from the year-ago May Sweep Sunday (5.8 million and 1.6/5 on 5/5/13) in 10% in Total Viewers (+10%) and Adults 18-49 (+6%).

America's Funniest Home Videos (7-8pm - 6.2 million and 1.6/6 in AD18-49): During the 7pm hour, ABC's America's Funniest Home Videos won its hour for the 2nd week in a row among Adults 18-49 (1.6/6) and held even with the prior week to equal a season high. The ABC video clip show was up year to year by 5% in Total Viewers and by 7% in Adults 18-49.

Once Upon a Time (8-9pm - 6.7 million and 2.0/6 in AD18-49): Growing from its Adult 18-49 lead-in by 25% at 8pm, ABC's Once Upon a Time (2.0/6) finished a strong second in its hour, leading CBS' Amazing Race by 18% (1.7/5) and NBC's Dateline by 100% (1.0/3). The ABC drama continued its run as the #1 most social broadcast series on Sunday night with 48,252 tweets, up 17% from the prior week. Once Upon a Time paced within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating, with the show adjusting up 1-tenth in the National ratings.

Resurrection (9-10pm - 7.9 million and 2.0/6 in AD18-49): At 9pm, ABC's season finale of Resurrection dominated its regular broadcast competition in The Hour for its 8th consecutive telecast in Adults 18-49 (2.0/6), outdelivering Fox's Cosmos by 25% (1.6/5) and CBS' The Good Wife by 67% (1.2/3), while doubling NBC's Believe (+100% - 1.0/3). Resurrection drew its biggest audience in 4 weeks (2nd telecast of growth - since 4/6/14) and gained 5% week to week in Adults 18-49. In addition, the new ABC drama grew week to week in Men 18-49 (+21%) and Men 25-54 (+10%) to deliver 5-week highs - since 3/30/14.

· On average during its first season, Resurrection improved its time period by 85% among Adults 18-49 over the comparable weeks last season (3.7/10 vs. 2.0/5), making it ABC's highest-rated program in the Sunday 9pm hour since Desperate Housewives - since the 2011-12 season.

Revenge (10-11pm - 5.0 million and 1.3/4 in AD18-49): During the 10pm hour, ABC's Revenge ranked as the #1 series in its slot for the 2nd straight week among Adults 18-49, over CBS' The Mentalist (1.2/4) and NBC's Crisis (1.0/3). The ABC drama was up 1-tenth from its week-ago Fast Affiliate Rating in Adults 18-49 (going up 1-tenth in the Nationals) and grew to 5-week highs in key Women (W18-49/W25-54).

· Revenge improved its hour from the same night last year by 47% in Total Viewers (5.0 million vs. 3.4 million) and by 63% in Adults 18-49 (1.3/4 vs. 0.8/2).



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