ABC's ONCE UPON A TIME Grows by Double Digits to Its Best Results Since November

uilding on its young-adult lead-in at 8:00 p.m. against the start of NBC's SUNDAY NIGHT FOOTBALL and an NFL overrun-boosted CBS, ABC's "Once Upon a Time" grew week to week by 24% in Total Viewers (4.6 million vs. 3.7 million) and 18% in Adults 18-49 (1.3/4 vs. 1.1/4), drawing its biggest audience and tying its best young-adult number since last November - since 11/15/15.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day, 10/9/16.

"Once Upon a Time" stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as the Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O'Donoghue as Hook, Jared S. Gilmore as Henry Mills, Sean Maguire as Robin Hood, Rebecca Mader as Wicked Witch/Zelena and Robert Carlyle as Rumplestiltskin/Mr. Gold.

Edward Kitsis and Adam Horowitz are creators and executive producers. Steve Pearlman, David H. Goodman and Andrew Chambliss are also executive producers. The series is produced by ABC Studios.

Photo credit: ABC/ Jack Rowand

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