Based on the first 3 days of TV playback (Live + 3 Day Ratings), ABC's Sunday debut of Red Widow (on 3/3/13 from 9-11pm) grew over its Live +Same Day numbers by 1.7 million viewers (7.135 million to 8.850 million) and by 27% in Adults 18-49 (1.5 rating to a 1.9 rating).
As a result in its time period, ABC's
Red Widow caught NBC's 2-hour season premiere of Celebrity Apprentice in Adults 18-49 (1.9 rating each) and widened its Total Viewer lead over the
NBC unscripted series to 3.1 million (8.850 million vs. 5.739 million), up from 2.0 million in the next-day numbers. In the preliminary L+SD ratings, Celebrity Apprentice held a 2-tenths advantage over
Red Widow in Adults 18-49.
About RED WIDOW:
Marta Walraven seems to have an idyllic life. A stay-at-home mom in tony Marin County, just north of San Francisco, she is devoted to her three children and her husband. Behind this perfect façade, however, is a more complicated story: Evan, Marta's husband, supports the family by exporting marijuana. Marta is familiar with the world of organized crime: her father, Andrei Petrov, and his loyal bodyguard, Luther, are Bratva - Russian gangsters - in San Francisco. It's a world from which she and her sister Kat always wanted to escape, though they never quite did.
But when Evan is brutally murdered in their driveway, everything changes. Marta's first concern is to protect her children - yet when FBI Agent James Ramos promises Marta justice in exchange for her cooperation, she cannot go against the Bratva code, and refuses his help.
"Red Widow" stars Radha Mitchell as Marta Walraven,
Sterling Beaumon as Gabriel Walraven, Clifton Collins Jr. as FBI Agent James Ramos,
Luke Goss as Luther, Suleka Mathew as Dina Tomlin, Erin Moriarty as Natalie Walraven,
Jaime Ray Newman as Kat Castillo, Jakob Salvati as Boris Walraven,
Lee Tergesen as Mike Tomlin, Wil Traval as Irwin Petrov, with
Rade Serbedzija as Andrei Petrov and
Goran Visnjic as Nicholae Schiller.
Based on the Dutch series "Penoza," "Red Widow" is by executive produced and written by Melissa Rosenberg ("Dexter," and the Twilight Saga films), and executive produced by Howard Klein ("The Office," "Parks & Recreation") and Alon Aranya. The series is produced by
ABC Studios in association with Endemol Studios.
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