ABC's NEW YEAR'S ROCKIN' EVE Beats Its Combined Competition
By: Caryn Robbins Jan. 04, 2017
During New Year's Eve primetime, ABC beat the combined deliveries of CBS, NBC and FOX by 50% in Adults 18-49 (2.4/10 vs. 1.6/5), up sharply from a 12% advantage on New Year's Eve last year. On the night, the Net posted its top non-sports Saturday in 5 years. "Dick Clark's Primetime New Year's Rockin' Eve" stood as the week's No. 1 primetime entertainment TV show (w/o 12/26/16) with Total Viewers (11.6 million) and Adults 18-49 (3.6/14). ABC earned second place during New Year's week to an NFL-fueled NBC in Adults 18-49.
Late-Night: Drawing 20.3 million viewers and a 6.5/25 in Adults 18-49 during the 11:30 p.m.-12:38 a.m. segment, ABC overshadowed NBC's and Fox's New Year's Eve offerings. In fact, it was ABC's top entertainment telecast since February with the Oscars. And despite its post-1 a.m. start time, the second late-night segment of "NYRE" drew its largest-ever audience - since debuting on the Net 16 years ago in 2000. ABC New Year's Eve Primetime (8:00-11:00 p.m. - 8.3 million and 2.4/10 in AD18-49):With its New Year's Eve line-up, ABC ranked the dominant No. 1 on the final night of 2016 over its broadcast competition, leading all 6 half-hours of prime and more than doubling runner-up NBC with its NYE programming in Total Viewers (+131% - 8.3 million vs. 3.6 million) and nearly tripling NBC on the night with Adults 18-49 (+167% - 2.4/10 vs. 0.9/3). In fact ABC beat the combined deliveries of CBS, NBC and FOX on the evening by 50% in Adults 18-49 (2.4/10 vs. 1.6/5).
ABC's first late-night segment of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest" delivered an average audience of 20.3 million Total Viewers and scored a big 6.5 rating, 25 share among Adults 18-49 (8.4 million).
Despite its late time period, the second late-night segment of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest" set a new high of 7.2 million Total Viewers and delivered a 2.5 rating, 15 share in Adults 18-49 (3.3 million). Growing year to year in viewers (+6% - 7.2 million vs. 6.8 million) and young adults (+4% - 2.5/15 vs. 2.4/13), the final segment of "New Year's Rockin' Eve" drew its largest audience ever - ABC began airing Part 2 in 2000. Source: The Nielsen Company, National, Live + Same Day Program Ratings for 12/31/16-1/1/17. Photo credit: ABC/ Ida Mae Astute
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