ABC's Marvel's Agents of S.H.I.E.L.D.” Up Week to Week in Total Viewers
By: Caryn Robbins Nov. 18, 2015
At 8:00 p.m. against NBC's "The Voice" and CBS' top-rated "NCIS," ABC freshman "The Muppets" defeated its comedy competition on FOX by 20% in Adults 18-49 (1.2/4 vs. 1.0/3 for "Grandfathered"). "The Muppets" held even week to week in Total Viewers and Adults 18-49 while gaining Women 18-49 (+7%) and Women 25-54 (+13%).
Building on its lead-in at 8:30 p.m. (+17%), ABC's "Fresh Off the Boat" also beat out its FOX comedy competition in the slot, leading by 56% in Adults 18-49 (1.4/4 vs. 0.9/3 for "The Grinder"). The ABC sophomore comedy grew week to week in Adults 18-49 (+8%), Adults 18-34 (+13%) and across all key Women demos: W18-34 +10%, W18-49 +6% and W25-54 +11%. Including TV playback (Most current season-to-date ratings through 8 weeks), "Fresh Off the Boat" is boosting its slot by 75% in Adults 18-49 for ABC over the same point last season (2.1/7 vs. 1.2/4). "Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.6 million and 1.3/4 in AD18-49):
At 9:00 p.m. opposite increased drama competition from NBC's "Chicago Med" debut, ABC's "Marvel's Agents of S.H.I.E.L.D." was up week to week in Total Viewers (+3% - 3.6 million vs. 3.5 million) and remained even in Adults 18-49 (1.3/4).
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience
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