News on your favorite shows, specials & more!

ABC's Marvel's Agents of S.H.I.E.L.D. Leads Drama Competition

By: Mar. 05, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

On its first original telecast in 4 weeks (since 2/4/14) and facing NBC's The Voice for the first time since October, ABC's Marvel's Agents of S.H.I.E.L.D. tied CBS' top-rated NCIS in the 8pm hour among Adults 18-34 (1.2/4) and led by 40% in Men 18-34, holding the #1 scripted series position in The Hour for its 14th straight first-run telecast with young men.

In addition, the new ABC drama nearly doubled the overall audience (+96% - 5.1 million vs. 2.6 million) of Fox's Glee in the slot with a 70% advantage in Adults 18-49 (1.7/5 vs. 1.0/3). S.H.I.E.L.D. improved its hour year to year for ABC by 24% in Total Viewers and by 13% in Adults 18-49, over original programming on the same night last year.

The Goldbergs (9-9:30pm - 4.2 million and 1.6/4 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs once again defeated Fox's New Girl (2.9 million and 1.5/4) , leading by 1.3 million viewers and by 7% in Adults 18-49. The Goldbergs boosted its half-hour for ABC over the same night last year with original programming by 31% in Total Viewers and by 33% in Adults 18-49. The show held steady with its last original 4 weeks ago in Adults 18-49.

Trophy Wife (9:30-10pm - 2.6 million and 0.8/2 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife matched the audience of Fox's highly-promoted Brooklyn Nine-Nine (2.6 million).



Comments

To post a comment, you must register and login.



Videos