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ABC's Marvel's Agents of S.H.I.E.L.D. Gains Week-to-Week in Total Viewers

By: Nov. 19, 2014
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Shark Tank-R (8-9pm - 4.5 million and 1.1/3 in AD18-49): At 8pm, ABC's repeat SHARK TANK grew its hour week to week in viewers (+45%) and young adults (+22%), generating the Net's best performance in the slot since September - since 9/30/14.

MARVEL'S AGENTS OF S.H.I.E.L.D. (9-10pm - 4.5 million and 1.6/5 in AD18-49): Building on its young adult lead-in(+45%), ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. gained week to week in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+7% - 1.6/5 vs. 1.5/4) to deliver its most-watched telecast in 5 weeks - since 10/14/14. From 9-10pm, S.H.I.E.L.D. took second in its slot with Adults 18-49 to CBS' NCIS-boosted NCIS: New Orleans. Please Note: On average this season in TV playback, S.H.I.E.L.D. jumps 76% in Adults 18-49 and will close the gap with the CBS drama, which gains just 39% on average from L+SD to L+7. Season to date,S.H.I.E.L.D. is pacing within 2-tenths of a rating point of NCIS: NO in L+7 Adults 18-49 (3.0 rating vs. 3.2 rating).

On average, S.H.I.E.L.D. is boosting Tuesday's 9pm hour this season for ABC by 22% in Adults 18-49 (2.8/8 vs. 2.3/6).

Forever (10-11pm - 4.4 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever was up in Total Viewers (+5% - 4.4 million vs. 4.2 million) and held steady week to week in Adults 18-49 (1.0/3).

Season to date, Forever is improving its hour for ABC by 82% in Adults 18-49 (2.0/6 vs. 1.1/3).



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