ABC's MODERN FAMILU Is Wednesday's No. 1 TV Show in Adults 18-49
By: Caryn Robbins Jan. 20, 2016
During the week of January 11, 2016, ABC delivered 5 of the Top 15 entertainment TV shows in Adults 18-49, including 3 of the Top 5 and once again placing all 4 of its Wednesday comedies: "Modern Family" - No. 2, "The Bachelor" and "The Goldbergs" tied at No. 5, while "The Middle" and "black-ish" tied at No. 12.
Opposite ESPN's coverage of the down-to-the-wire COLLEGE FOOTBALL Playoff National Championship game (Alabama-Clemson), ABC won the broadcast race on Monday in Adults 18-49 (1.6/5). For the 2nd week in a row, ABC's "The Bachelor" was Monday's No. 1 TV series with Adults 18-49 (tie), Adults 18-34 and across all key Women. "The Bachelor" (8:00-10:02 p.m. - 6.9 million and 2.0/6 in AD18-49):
From 8:00-10:02 p.m., "The Bachelor" finished No. 1 in each half-hour over its broadcast competition in Adults 18-49. • Despite facing the COLLEGE FOOTBALL Championship game, "The Bachelor" was up from the year-ago night (1/12/15) in both Total Viewers (+6% - 6.9 million vs. 6.5 million) and Adults 18-49 (+11% - 2.0/6 vs. 1.8/5). "The Bachelor Live" (10:02-11:00 p.m. - 3.8 million and 1.0/3 in AD18-49):
At 10:02 p.m., ABC's "The Bachelor Live" topped the final hour of NBC's 2-hour "The Biggest Loser" in Total Viewers (3.8 million vs. 3.6 million) and ran in a near tie among Adults 18-49 (1.0/3 vs. 1.1/3). "The Bachelor Live" ranked No. 1 in the hour against its broadcast rivals in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).
On the second Wednesday of 2016, ABC significantly closed the gap week to week with an "Idol"-led FOX (into the series debut of "Second Chance") to virtually tie for No. 1 in Adults 18-49 (1.8/6 vs. 1.9/6). The Net was steady with the prior Wednesday in Adults 18-49 (1.8/6 vs. 1.9/6), which included the strong returns for its comedy block to originals and the premiere of "American Crime." • ABC's "Modern Family" moved ahead of "Idol" to rank as Wednesday's No. 1 TV show in Adults 18-49 (2.7/8). "The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.9 million and 1.9/7 in AD18-49):
From 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked as the No. 1 scripted shows in their respective slots for the 2nd week in a row in Adults 18-49 and continued to beat CBS' comedies in the hour (+19% - 1.9/7 vs. 1.6/5 for "2 Broke Girls"/"Mike & Molly").
ABC moved up to win the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and "black-ish," holding a 15% advantage over its nearest competition (2.3/7 vs. 2.0/6 - CBS' "Criminal Minds" and NBC's "L&O: SVU" tied). Also in the hour, ABC nearly doubled Fox's "Idol"-driven debut of "Second Chance" (+92% - 2.3/7 vs. 1.2/4). "American Crime" (10:00-11:00 p.m. - 4.3 million and 1.1/4 in AD18-49):
Despite a slightly lower lead-in at 10:00 p.m., "American Crime" was steady with its week-earlier opener on the night in Adults 18-49 (1.1/4 vs. 1.2/4). In addition, "American Crime" grew over its premiere in Men 18-34 (+20%) and Men 25-54 (+9%), matching the series' 2nd-highest ratings ever - behind only its series debut on 3/5/15. Please Note: "American Crime" jumped +50% over its L+SD Adult 18-49 rating after 3 days of TV playback (1.2 rating to a 1.8 rating), tying the series' largest-ever playback increase. Thursday
"Beyond the Tank" (8:00-9:00 p.m. - 4.1 million and 1.0/3 in AD18-49):
ABC's "Beyond the Tank" held even with its week-earlier opener in Adults 18-49 (1.0/3) while growing among Adults 18-34 (+17%) and Women 18-34 (+29%) to post its strongest numbers this year. For the 2nd week in a row, "Beyond the Tank" outdrew NBC's original "Heroes Reborn" in the hour among Total Viewers (+8% - 4.1 million vs. 3.8 million) and tied the NBC drama among Adults 18-49. "My Diet Is Better Than Yours" (9:00-11:00 p.m. - 2.4 million and 0.7/2 in AD18-49):
From 9:00-11:00 p.m. against strong competition on the other nets, "My Diet Is Better Than Yours" was steady with its week-ago debut in Adults 18-49 (0.6/2 vs. 0.7/2) and held even from its first to second hour. Friday
ABC finished in a virtual tie for No. 1 on Friday in Adults 18-49 (1.2/5-tie w/ CBS vs. 1.3/5 for Fox). "Shark Tank" ranked as the No. 1 TV show (1.4/5-tie) and "Last Man Standing" as the No. 1 scripted show of the night in Adults 18-49 (1.3/5-tie). "Last Man Standing" (8:00-8:31 p.m. - 7.0 million and 1.3/5 in AD18-49):
At 8:00 p.m., "Last Man Standing" was No. 1 in its half-hour with viewers (7.0 million) and the top scripted program with young adults (1.3/6). "LMS" held steady with the prior week to match a season high in Adults 18-49. "Shark Tank" (9:00-10:01 p.m. - 5.6 million and 1.4/5 in AD18-49):
Surging over its lead-in at 9:00 p.m., ABC's "Shark Tank" won its hour in Adults 18-49 and beat the season premiere of Fox's "Hell's Kitchen" by 27% head to head (1.4/5 vs. 1.1/4). "Shark Tank" gained 8% week to week in Adults 18-49 (1.4/5 vs. 1.3/5) to match the series' top rating since early December - since 12/4/15. "20/20" (10:01 -11:00 p.m. - 4.8 million and 1.1/4 in AD18-49):
At 10:01 p.m., ABC's "20/20" built week to week in Total Viewers (+7% - 4.8 million vs. 4.5 million), Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) and Adults 25-54 (+15% - 1.5/5 vs. 1.3/4), matching 6-week highs in the two key Adult demos - since 12/4/15. WEEK NO. 17: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 2.6 No.1 CBS 10,560,000
No.2 CBS 2.3 No.2 NBC 9,630,000
No.3 FOX 1.3 No.3 FOX 4,190,000
No.4 ABC 1.0 No.4 ABC 3,870,000
No.5 CW 0.4 No.5 CW 1,210,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 01/11/16.
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