ABC's MIND GAMES Opens with 5-Month Time-Slot High

The Bachelor (8-10pm - 8.1 million and 2.4/7 in AD18-49): From 8-10pm, part 2 of a 2-night The Bachelor event delivered ABC's strongest results in the 2-hour time period since November in Total Viewers and Adults 18-49 - since 11/26/13. The show held even with its Fast Affiliate numbers from Monday night in viewers and young adults. The ABC unscripted series was the #2 TV show of the night among Adults 18-34 and Women 18-34, behind only NBC's season premiere of The Voice.

Mind Games (10-11pm - 3.6 million and 1.1/3 in AD18-49): During the 10 o'clock hour, ABC's debut of Mind Games opened with a 5-month high for a series in the time slot among Adults 18-49 - since 9/24/13. Mind Games was up 22% in Adults 18-49 from ABC's most recent series debut in The Hour (Killer Women = 0.9/2 on 01/7/14).

Quick Take for Tuesday, February 25, 2014 (Fast Affiliate Live + Same Day Ratings)

Part 2 of "The Bachelor" 2-Night Event Earns ABC's Best Numbers in the 2-Hour Time Period Since November in Total Viewers and Adults 18-49

Opening with a 5-Month High in the Time Period, "Mind Games" Is Up 22% in Adults 18-49 Over ABC's Most Recent Debut in the Hour

"The Bachelor" (8:00-10:00 p.m. - 8.1 million and 2.4/7 in AD18-49):

From 8:00-10:00 p.m., part 2 of "The Bachelor" 2-night event delivered ABC's strongest results in the 2-hour time period since November in Total Viewers and Adults 18-49 - since 11/26/13. The show held even with its Fast Affiliate numbers from part 1 on Monday night in viewers and young adults. The ABC unscripted series was the No. 2 TV show of the night among Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54), behind only NBC's season premiere of "The Voice."

"Mind Games" (10:00-11:00 p.m. - 3.6 million and 1.1/3 in AD18-49):

During the 10 o'clock hour, ABC's debut of "Mind Games" opened with a 5-month high for a regular series in the time slot among Adults 18-49 - since 9/24/13. In addition, "Mind Games" was up 22% in Adults 18-49 from ABC's most recent series debut in The Hour ("Killer Women" = 0.9/2 on 01/07/14).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/25/14.

To post a comment, you must register and login.