ABC's MATCH GAME Wins 10pm Slot With Its 2nd Best Numbers Yet

"Celebrity Family Feud" (8:00-9:00 p.m. - 7.5 million and 1.5/6 in AD18-49): At 8:00 p.m., ABC's "Celebrity Family Feud" was the most watched TV show in the hour by 1.7 million viewers over CBS' "Big Brother" (7.5 million vs. 5.8 million).

"Celebrity Family Feud" was up for the 2nd week in a row with Total Viewers (7.5 million vs. 7.4 million) to deliver a best-since premiere number - since 6/26/16. In addition, the show spiked by 22% in Adults 18-34 to earn a new season high.

"The $100,000 Pyramid" (9:00-10:00 p.m. - 7.0 million and 1.4/5 in AD18-49):
ABC's "The $100,000 Pyramid" won the 9 o'clock hour among Total Viewers (7.0 million) and Adults 18-49 (1.4/5).

"Pyramid" grew over original programming in the 9:00 p.m. hour on the year-ago night by 2.4 million Total Viewers and by 8% in Adults 18-49 ("BattleBots" on 7/19/15 = 4.4 million and 1.3/4).

"Match Game" (10:00-11:00 p.m. - 5.8 million and 1.2/4 in AD18-49): ABC's "Match Game" took first place in the 10 o'clock hour with Total Viewers (5.8 million) in Adults 18-49 (1.2/4). "Match Game" grew for the 2nd week in Total Viewers (+2%) and held even with Adults 18-49 to earn its 2nd strongest performance yet. The new game show improved its hour for ABC by 71% in Total Viewers and by 50% in Adults 18-49 from the year-ago night with original programming ("Save My Life" = 3.4 million and 0.8/3 on 7/19/15).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/17/16.

Photo credit: ABC/Lou Rocco

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