ABC's MARVEL'S AGENTS OF S.H.I.E.L.D Wins Hour in Key Demo

ABC Comedies - Selfie/Manhattan Love Story (8-9pm - 3.2 million and 0.9/3 in AD18-49): For the 3rd week in a row, ABC's SELFIE (3.9 million) and MANHATTAN LOVE STORY (3.0 million) attracted more viewers than Fox's established comedies NEW GIRL (2.3 million) and THE MINDY PROJECT (2.2 million). SELFIE paced within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating and MANHATTAN LOVE STORY held 100% week to week.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.6 million and 1.6/5 in AD18-49): Building on its lead-in at 9pm against NBC's The Voice-fueled comedy premieres (Marry Me debut/About a Boy premiere) and CBS' NCIS: New Orleans, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. was up over the prior week's Fast Affiliate number in Total Viewers (+5% - 4.6 million vs. 4.4 million) and held steady with Adults 18-49 (1.6/5). S.H.I.E.L.D. won its hour among key Men (M18-34/M18-49).

The ABC drama improved its time period year to year in Adults 18-49 (+7% - 1.6/5 vs. 1.5/4 on 10/15/13).

In the first round of L7 data for the new season, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. shot up 80% (3rd-highest lift in premiere week) to a 3.6 rating among Adults 18-49 and moved ahead of CBS' NCIS: NEW ORLEANS debut (+3% - 3.5 rating) in the Tuesday 9pm hour. In the L+SD ratings, S.H.I.E.L.D. trailed the CBS drama by 5-tenths of a rating point among young adults.

Forever (10-11pm - 4.7 million and 1.1/3 in AD18-49): During the 10 o'clock hour, Forever continued to grow its time period, boosting THE HOUR by 2.1 million viewers (4.7 million vs. 2.6 million) and by 83% in Adults 18-49 (1.1/3 vs. 0.6/2). Surging in the Live + 7 Day ratings, Forever saw its numbers SPIKE to 10.1 million viewers (+52%) and a 2.6 rating in Adults 18-49 (+53%).

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