ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. Grows by Double Digits to Deliver 3-Week Highs

At 8:00 p.m., ABC's "Fresh Off the Boat" held even week to week and defeated Fox's "New Girl" in the half-hour by best-ever margins of 2.4 million viewers (4.6 million vs. 2.2 million) and 33% in Adults 18-49 (1.2/5 vs. 0.9/3) to rank as the No. 1 Tuesday comedy for the 4th week running. In fact "Fresh Off the Boat" has finished as the most watched Tuesday night comedy on every original telecast of 2016.

Once again delivering strong retention at 8:30 p.m., ABC's "The Real O'Neals" also held even week to week in Total Viewers (3.8 million) with Adults 18-49 (1.0/4) to stand as the night's No. 2 comedy to "Fresh Off the Boat," outdelivering Fox's Tuesday comedies including "Brooklyn Nine-Nine" (2.0 million and 0.8/3 at 9:00 p.m.). In addition, the new ABC comedy surged 20% in Adults 18-34 over the prior week.

At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week by 10% in Total Viewers (3.2 million vs. 2.9 million) and 11% in Adults 18-49 (1.0/3 vs. 0.9/3), hitting 3-week highs - since 3/8/16. Additionally, the ABC drama jumped 40% week to week in Adults 18-34. L+3 Playback for Last Week (3/22/16): Standing as the biggest broadcast gainer in playback last Tuesday, "S.H.I.E.L.D." shot up +78% over its L+SD Adult 18-49 rating (growing from a 0.9 to a 1.6 in L+3), marking the show's biggest-ever L+3 lift.

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/29/16.

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