News on your favorite shows, specials & more!

ABC's 'Idol' Holds Strong Against Big Sunday Competition and 'Deception' Beats NBC's 'Timeless' by 33% at 10pm

By: Mar. 26, 2018
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

ABC's 'Idol' Holds Strong Against Big Sunday Competition and 'Deception' Beats NBC's 'Timeless' by 33% at 10pm  Image

"American Idol" (8:00-10:00 p.m. - 7.4 million and 1.7/6 in AD18-49):
Jumping over its lead-in by 89% at 8:00 p.m. against an NCAA BASKETBALL overrun/Stormy Daniels-fueled CBS and building from its first to second hour, ABC's "American Idol" held steady with its week-ago telecast in Adults 18-49 (1.7/6 vs. 1.8/6). For the 3rd time in as many weeks, "American Idol" delivered triple-digit improvement for ABC to the 2-hour time period year to year, vaulting over the year-ago night with "Once Upon a Time" and "Time After Time" by 208% in Total Viewers (7.4 million vs. 2.4 million) and by 143% in Adults 18-49 (1.7/6 vs. 0.7/2).

  • Despite CBS' decided lead-in advantage at 8:00 p.m. from the highly rated "60 Minutes," ABC's "American Idol" overcame CBS' dramas ("Instinct"/"NCIS: LA"), NBC's unscripted series ("Little Big Shots"/"Genius Junior") and Fox's encore OJ Simpson documentary to rank No. 1 from 8:00-10:00 p.m. across broadcast in all key Women demos (W18-34/W18-49/W25-54) and among Teens 12-17.
  • On top of its solid Live + Same Day numbers, ABC's "American Idol" is seeing substantial lifts in Live +3 Day with last Sunday's telecast rising to 9.2 million viewers (+18% from 7.8 million) and a 2.2/8 in Adults 18-49 (+22% from a 1.8/6).

"Deception" (10:00-11:00 p.m. - 4.0 million and 0.8/3 in AD18-49):
In the 10 o'clock hour, ABC's "Deception" held even with its week-ago National rating (0.8/3), which adjusted down 1-tenth from its Fast Affiliate number. ABC's "Deception" beat NBC's "Timeless" in the hour by 33% with young adults (0.8/3 vs. 0.6/3). "Deception" more than doubled its hour for ABC from the same night last year with "American Crime" in Total Viewers (+150% - 4.0 million vs. 1.6 million) and Adults 18-49 (+167% - 0.8/3 vs. 0.3/1).

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/25/18.



Comments

To post a comment, you must register and login.






Videos