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ABC's GREY'S ANATOMY Premiere Up Over May Finale

By: Sep. 27, 2013
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ABC Prime (8-11pm - 7.9 million and 2.7/8 in AD18-49): With an encore of S.H.I.E.L.D. and the Grey's premiere, ABC finished #2 on season-premiere Thursday in viewers and young adults, defeating FOX and NBC. The 10th season 2-hour premiere of Grey's Anatomy was Thursday's dominant #1 drama in AD18-49 (3.4/9), outdelivering Fox's Glee (+70% - 2.0/5), CBS' Elementary (+62% - 2.1/6) and NBC's Parenthood (+113% - 1.6/5). Grey's opened ahead of its May finale in viewers and young adults. ABC posted its highest rated Thursday with series programming in 1 year - since 9/27/12.

Marvel's Agents of S.H.I.E.L.D. encore (8-9pm - 5.2 million and 1.4/4 in AD18-49): Gaining additional exposure with its Thursday replay, through 2 telecasts ABC's debut episode of Marvel's Agents of S.H.I.E.L.D. has delivered a combined 17.3 million viewers and a 6.1/18 in AD18-49. The ABC repeat drama drew 1.9 million more viewers in The Hour than NBC's Parks and Recreation (3.3 million and 1.3/4) premiere and also led by 8% in AD18-49.

Grey's Anatomy Season 10 premiere (9-11pm - 9.3 million and 3.4/9 in AD18-49): Building sharply on its lead-in at 9pm, Grey's was up over its May finale (9.0 million and 3.1/9 on 5/16/13) by 3% in Total Viewers and by 10% in Adults 18-49, with its largest audience since March (3/21/13) and its highest young adult number since October (10/4/12). The ABC drama won its 2-hour time period by 21% over runner-up CBS (3.4/9 vs. 2.8/8).



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