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ABC's GREATEST HITS Builds Week to Week in Total Viewers

By: Jul. 15, 2016
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Featuring a Town Hall presentation with President Obama at 8:00 p.m., followed by "Greatest Hits" at 9:00 p.m. and a repeat "Match Game" at 10:00 p.m., ABC took second on Thursday night in Total Viewers (4.4 million) and Adults 18-49 (0.9/4). The Net drew its largest non-sports audience on the night so far this summer - since 5/19/16.

Editors please note: "BattleBots" was pre-empted at 8:00 p.m. for "The President and The People: A National Conversation," which was simulcast commercial-free on ABC, ESPN and Freeform.

"Greatest Hits" (9:00-10:00 p.m. - 4.4 million and 0.9/4 in AD18-49): At 9:00 p.m., ABC's "Greatest Hits" ranked second in the hour in Total Viewers (4.4 million) behind CBS' "Big Brother 18," outdrawing NBC's "Spartan: Ultimate Team Challenge" by 1.4 million viewers (3.0 million) and Fox's "Home Free" by 2.3 million (2.1 million). "Greatest Hits" took 2nd place in its slot among Adults 18-49 (0.9/4), tying "Spartan" while nearly doubling "Home Free" (+80% - 0.5/2).

"Greatest Hits" grew week to week by 26% in Total Viewers (4.4 million vs. 3.5 million) and held even among Adults 18-49 (0.9/4).

"Match Game-R" (10:00-11:00 p.m. - 3.1 million and 0.8/3 in AD18-49):
At 10:00 p.m., an encore of ABC's "Match Game" dominated NBC's first-run "Aquarius" by 60% (0.8/3 vs. 0.5/2).

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 7/14/16, unless otherwise specified.

Photo credit: ABC/Byron Cohen*

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