ABC's GOOD MORNING AMERICA is No. 1 in Total Viewers for Week of October 26

ABC News' "Good Morning America" stood as the morning's No. 1 newscast in Total Viewers (4.879 million) for the week of October 26, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.384 million) in Total Viewers, increasing its margin of victory from the previous week (+34% - 495,000 vs. 370,000) to its largest in 2 months - since w/o 8/17/15. In addition, "GMA" has won all 6 weeks of the season to date and has ranked No. 1 in all 44 weeks of the year.

"GMA" delivered week to week increases (4.793 million, 1.599 million and 1.082 million, respectively, for w/o 10/19/15) in all key target demos: Total Viewers (+2%), Adults 25-54 (+5%) and Adults 18-49 (+4%). "GMA" hit 4-week highs in Total Viewers and Adults 25-54 - since w/o 9/28/15.

On Friday (10/30/15), "GMA" outperformed "Today" on the Halloween show for the 3rd straight year in Total Viewers (+182,000 - 4.686 million vs. 4.504 million).

On Wednesday (10/28/15), "GMA" led NBC's "Today" head to head by its largest single-day advantage in 3 months (+790,000 - 5.005 million vs. 4.215 million) - since 7/28/15.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 410,000 (4.829 million vs. 4.419 million) and taking the top spot at this point of the season for the 4th consecutive year.

During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+46%/+1.529 million), Adults 25-54 (+73%/+706,000) and Adults 18-49 (+65%/+443,000).

WEEK OF 10/26/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,879,000 1.4/12; 1,677,000 0.9/ 9; 1,121,000 3.6/14
TODAY 4,384,000 1.5/12; 1,753,000 1.0/11; 1,324,000 3.2/13
CBS THIS MORNING 3,350,000 0.8/ 7; 971,000 0.5/ 6; 678,000 2.4/ 9

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/26/15, 10/19/15 and 10/27/14. Most Current: 2015-2016 Season (9/21 - 11/1/15) and 2014-2015 Season (9/22 - 11/2/14). Year to date (12/29/14 - 11/1/15). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

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