ABC News' "Good Morning America" stood as the No. 1 morning newscast in Total Viewers (4.764 million) for the week of November 14, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outdelivered "Today" (4.664 million) by 100,000.
"GMA" cut its week-to-week margins with "Today" by double digits in Adults 25-54 (-33% - 268,000 vs. 399,000) and Adults 18-49 (-24% - 239,000 vs. 316,000).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 136,000 (4.616 million vs. 4.480 million) to take the top spot at this point of the season for the 5th year in a row.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+24%/+925,000), Adults 25-54 (+35%/+388,000) and Adults 18-49 (+42%/+325,000).
MORNING NEWS (Week of November 14, 2016)
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,764,000 1.2/10; 1,499,000 0.9/ 9; 1,092,000 3.4/13
TODAY 4,664,000 1.5/12; 1,767,000 1.0/11; 1,331,000 3.4/13
CBS THIS MORNING 3,839,000 0.9/ 8; 1,111,000 0.6/ 6; 767,000 2.8/11
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/14/16, 11/7/16 and 11/16/15. Most Current: 2016-2017 Season (NNTV - 9/19 - 11/20/16) and 2015-2016 Season (Galaxy
EXPLORER - 9/21 - 11/22/15). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.
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