ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.661 million) for the week of October 3, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" beat "Today" (4.524 million) nearly tripling its lead versus its lead from the previous week (+180% - 137,000 vs. 49,000 on w/o 9/26/16).
"GMA" built on the prior week (4.420 million, 1.495 million and 1.068 million, respectively, for w/o 9/26/16) in Total Viewers (+5%), Adults 25-54 (+4%) and Adults 18-49 (+4%), hitting season highs with its best numbers in nearly 4 months in all key target demos- since w/o 6/13/16. In addition, "GMA" grew the most in Total Viewers and Adults 25-54 and stood as the only morning newscast to grow in Adults 18-49 week to week as "CBS This Morning" (-1%/-2%-6%) was down, while "Today" was mixed (+4%/+1%/-3%).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 151,000 (4.560 million vs. 4.409 million) to take the top spot at this point of the season for the 5th year in a row.
During the week, "GMA" outperformed "CBS This Morning" in Total Viewers (+31%/+1.106 million), Adults 25-54 (+40%/+439,000) and Adults 18-49 (+40%/+317,000).
MORNING NEWS (Week of October 3, 2016)
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,661,000 1.3/11; 1,549,000 0.9/ 9; 1,107,000 3.4/13
TODAY 4,524,000 1.5/12; 1,791,000 1.0/11; 1,320,000 3.3/13
CBS THIS MORNING 3,555,000 0.9/ 8; 1,110,000 0.6/ 7; 790,000 2.6/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/3/16, 9/26/16 and 10/5/15. Most Current: 2016-2017 Season (9/19 - 10/9/16) and 2015-2016 Season (9/21 - 10/11/15). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT), on ABC. Michael Corn is the senior executive producer.
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