ABC News' "Good Morning America" ranked as the No. 1 morning newscast in Total Viewers (5.989 million), Adults 25-54 (2.176 million) and Adults 18-49 (1.554 million) for the week of March 2, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (5.258 million, 2.051 million and 1.533 million, respectively) by 731,000 Total Viewers, by 125,000 Adults 25-54 and by 21,000 Adults 18-49.
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 609,000 Total Viewers and by 152,000 Adults 25-54. In fact, "GMA" has substantially increased its season margin over "Today" versus the same point last season in Adults 25-54 (+79% - 152,000 vs. 85,000).
Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+65%) and nearly doubling the performance in Adults 25-54 (+91%) and Adults 18-49 (+96%).
WEEK OF 3/2/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,989,000 1.8/13; 2,176,000 1.2/11; 1,554,000 4.3/15
TODAY 5,258,000 1.7/13; 2,051,000 1.2/11; 1,533,000 3.8/14
CBS THIS MORNING 3,625,000 1.0/ 7; 1,140,000 0.6/ 6; 791,000 2.6/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 3/2/15, 2/23/15 and 3/3/14, or as dated. Most Current: 2014-2015 Season (9/22/14 - 3/8/14) and 2013-2014 Season (9/23/12 - 3/9/14). Averages based on regular telecasts.
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