ABC News' "Good Morning America" stood as the morning's No. 1 morning newscast in Total Viewers (5.235 million) and Adults 25-54 (1.947 million) for the week of March 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.659 million and 1.801 million, respectively) by 576,000 Total Viewers and by 146,000 Adults 25-54.
"GMA" widened its Adults 25-54 advantages over "Today" both week to week (+4% - 146,000 vs. 141,000) and year to year (+14% - 141,000 vs. 128,000).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 613,000 Total Viewers and by 151,000 Adults 25-54. In fact, "GMA" has substantially increased its season margin over "Today" versus the same point last season in Adults 25-54 (+64% - 151,000 vs. 92,000).
Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+61%), Adults 25-54 (+102%) and Adults 18-49 (+98%).
WEEK OF 3/16/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,235,000 1.6/14; 1,947,000 1.1/11; 1,357,000 3.9/15
TODAY 4,659,000 1.5/13; 1,801,000 1.1/11; 1,361,000 3.5/14
CBS THIS MORNING 3,247,000 0.8/ 7; 966,000 0.5/ 6; 684,000 2.3/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 3/16/15, 3/9/15 and 3/17/14, or as dated. Most Current: 2014-2015 Season (9/22/14 - 3/22/14) and 2013-2014 Season (9/23/12 - 3/23/14). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.
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