ABC's GOOD MORNING AMERICA is #1 for Week of 4/4 in Total Viewers

ABC's "Good Morning America" ranked No. 1 in Total Viewers (4.799 million) for the week of April 4, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (4.649 million) by 150,000.

For the 2nd week in a row, "GMA" was up week to week (4.751 million and 1.155 million, respectively, for w/o 3/28/16) in Total Viewers (+1%) and Adults 18-49 (+2%), turning in its strongest numbers in 4 weeks - since w/o 3/7/16.

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 240,000 (4.956 million vs. 4.716 million), taking the top spot at this point of the season for the 4th-consecutive year.

During the week, "GMA" led "CBS This Morning" in Total Viewers (+29%/+1.090 million), Adults 25-54 (+53%/+550,000) and Adults 18-49 (+52%/+404,000).

WEEK OF 04/4/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,799,000 1.3/11; 1,595,000 0.9/10; 1,178,000 3.6/14
TODAY 4,649,000 1.5/12; 1,825,000 1.1/11; 1,353,000 3.4/13
CBS THIS MORNING 3,709,000 0.9/ 7; 1,045,000 0.6/ 6; 774,000 2.7/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 4/4/16, 3/28/16 and 4/6/15. Most Current: 2015-2016 Season (9/21/15 - 4/10/16) and 2014-2015 Season (9/22/14 - 4/12/15). All averages are based on regular telecasts.

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