ABC News' "Good Morning America" finished as No. 1 morning newscast in both Total Viewers (4.930 million) and Adults 25-54 (1.770 million) for the week of December 21, 2015, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.408 million and 1.687 million, respectively) by 522,000 Total Viewers and 83,000 Adults 25-54 to deliver its largest leads over the NBC program since August - since weeks of 8/17/15 and 8/3/15, respectively.
In addition, "Good Morning America" has won all 14 weeks of the season to date and all 52 weeks of 2015.
"GMA" saw gains from the previous week (1.708 million and 1.157 million, respectively, for w/o 12/14/15) in Adults 25-54 (+4%) and Adults 18-49 (+3%). Hitting a season high, "GMA" scored its strongest news demo performance in 7 months - w/o 5/25/15. In addition, "GMA" was the only morning newscast to post week-to-week gains in both demos as "CBS This Morning" (-6%/-9%) and "Today" (-9%/-8%) turned in losses.
Season to date, "GMA" stands the No. 1 morning newscast in Total Viewers, beating "Today" by 317,000 (4.943 million vs. 4.656 million) and taking the top spot at this point of the season for the 4th-consecutive year.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+47%/+1.537 million), Adults 25-54 (+68%/+717,000) and Adults 18-49 (+65%/+469,000).
Note: During the week of the Christmas holiday, ABC's "Good Morning America," "CBS This Morning" and NBC's "Today" were coded as specials on Thursday and Friday. The special telecasts are excluded from the weekly averages. ABC's, CBS' and NBC's program averages are based on 3 days (Mon-Wed).
4Q 2015
"Good Morning America" ranked as the No. 1 morning program during the 4th quarter of 2015 in Total Viewers (4.943 million), based on Most Current Data from Nielsen Media Research. In fact, standing as the most watched morning newscast in every quarter for the past 3 years (2013-2015), "GMA" has won the last 14 quarters.
Leading in all 14 weeks, "GMA" beat the No. 2-ranked NBC's "Today Show" (4.626 million) by 317,000 Total Viewers to win the 4th quarter for the 4th year in a row.
"GMA" beat "CBS This Morning" in Total Viewers (+42%/+1.465 million), Adults 25-54 (+65%/+661,000) and Adults 18-49 (+61%/+435,000) during 4Q15.
WEEK OF 12/21/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,930,000 1.5/13; 1,770,000 0.9/10; 1,189,000 3.6/14
TODAY 4,408,000 1.4/12; 1,687,000 1.0/11; 1,222,000 3.2/13
CBS THIS MORNING 3,357,000 0.9/ 8; 1,053,000 0.6/ 6; 720,000 2.4/ 9
4TH QUARTER 2015 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,943,000 1.4/12; 1,675,000 0.9/ 9; 1,144,000 3.6/14
TODAY 4,626,000 1.5/13; 1,790,000 1.1/11; 1,349,000 3.4/12
CBS THIS MORNING 3,478,000 0.9/ 7; 1,014,000 0.6/ 6; 709,000 2.5/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/21/15, 12/14/15 and 12/22/14. Most Current: 2015-2016 Season (9/21 - 12/27/15) and 2014-2015 Season (9/22 - 12/28/14). 4Q15: 9/21 - 12/27/15. 4Q14: 9/22 - 12/28/14. Year to date (12/29/14 - 12/28/15). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee, airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.
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