ABC News' "Good Morning America" won the 2015 February sweep in Total Viewers (5.729 million) and Adults 25-54 (2.111 million), based on Most Current Data from Nielsen Media Research. "GMA's" sweeps victory marked its third straight February win in Total Viewers its and its 2nd time in the last 3 years in Adults 25-54. Further, looking at all sweeps, "GMA" extended its run of consecutive sweep victories to 11 in overall viewers, while leading in 9 of the last 10 in the key adult news demo.
"GMA" beat NBC's "Today" (5.142 million and 1.997 million) by +587,000 Total Viewers and by +114,000 Adults 25-54, leading the
NBC program by its largest news demo margin during a February sweep in 22 years - since February 1993.
"GMA" outdelivered "CBS This Morning" during the 2015 February sweep in Total Viewers (+62%), Adults 25-54 (+85%) and Adults 18-49 (+81%).
Week of February 23, 2015
ABC News' "Good Morning America" won the week in all key target demos: Total Viewers (6.066 million), Adults 25-54 (2.240 million) and Adults 18-49 (1.592 million) for the week of February 23, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (5.217 million, 1.994 million and 1.519 million, respectively) by 849,000 Total Viewers, by 246,000 Adults 25-54 and 73,000 Adults 18-49. In fact, "GMA" logged its largest Total Viewer and Adults 25-54 advantages over "Today" in nearly 5 months (since w/o 9/29/14).
For the 2nd straight week, "GMA" posted across the board gains week to week (5.664 million, 2.099 million and 1.450 million on w/o 2/16/15) in Total Viewers (+7%), Adults 25-54 (+7%) and Adults 18-49 (+10%). In fact, "GMA" saw its most-watched week in nearly 1 year - since w/o 3/3/14. In addition, saw the largest gains from its week-ago numbers compared the "CBS This Morning" (+3%/+2%/-1%, respectively) and "Today" (-2%/-3%/flat, respectively).
"GMA" improved year to year (5.744 million and 1.562 million on w/o 2/24/14) in Total Viewers (+5%) and Adults 18-49 (+2%).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 604,000 Total Viewers and by 152,000 Adults 25-54. In fact, "GMA" has nearly doubled its season margin over "Today" versus the same point last season in Adults 25-54 (+95% - 152,000 vs. 78,000).
Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+66%), while leading by triple-digits in Adults 25-54 (+100%) and Adults 18-49 (+104%).
2015 FEBRUARY SWEEP TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,729,000 1.8/14; 2,111,000 1.1/11; 1,460,000 4.2/16
TODAY 5,142,000 1.7/13; 1,997,000 1.2/11; 1,516,000 3.8/14
CBS THIS MORNING 3,533,000 1.0/ 7; 1,144,000 0.6/ 6; 805,000 2.5/ 9
WEEK OF 2/23/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 6,066,000 1.9/14; 2,240,000 1.3/12; 1,592,000 4.4/16
TODAY 5,217,000 1.7/13; 1,994,000 1.2/11; 1,519,000 3.8/14
CBS THIS MORNING 3,644,000 0.9/ 7; 1,119,000 0.6/ 6; 781,000 2.6/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/23/15, 2/16/15 and 2/24/14, or as dated. Most Current: 2014-2015 Season (9/22/14 - 3/1/14) and 2013-2014 Season (9/23/12 - 3/2/14). Most Current: February 2015 Sweep (1/29-2/25/15), February 2014 Sweep (1/30-2/26/14) and November 2014 Sweep (10/30-11/26/14). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09. Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.
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