ABC News' "Good Morning America" finished as the morning's No. 1 newscast in both Total Viewers (5.578 million) and Adults 25-54 (2.080 million) during the week of December 1, 2014, based on Live +Same Day Data from Nielsen Media Research. "GMA" has taken the top spot in both measures in all 11 weeks of the season.
"GMA" led the No. 2-ranked "Today" (5.127 million and 1.989 million, respectively) by +451,000 Total Viewers and by +91,000 Adults 25-54. "GMA" widened its news demo advantages over "Today" by double-digits both week to week (+10% - vs. +83,000 on w/o 11/24/14) and year to year (+38% - vs. +66,000 on w/o 12/2/13).
Season to date, "GMA" is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. "GMA" is leading NBC's "Today" by 722,000 Total Viewers, by 193,000 Adults 25-54 and by 21,000 Adults 18-49. In addition, "GMA" has nearly tripled its season margin over "Today" versus the same point last season in Adults 25-54 (+172% - 193,000 vs. 71,000), and is now leading "Today" in Adults 18-49 this season.
Furthermore, ranking No. 1 for the 3rd straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+70%), Adults 25-54 (+112%) and Adults 18-49 (+123%).
WEEK OF 12/1/14 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,578,000 1.7/14; 2,080,000 1.2/11; 1,510,000 4.1/15
TODAY 5,127,000 1.7/13; 1,989,000 1.2/12; 1,565,000 3.7/14
CBS THIS MORNING 3,273,000 0.8/ 7; 982,000 0.5/ 5; 676,000 2.4/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/1/14, 11/24/14 and 12/2/13, or as dated. Most Current: 2014-2015 Season (9/22 - 12/7/14) and 2013-2014 Season (9/23 - 12/8/13). Averages based on regular telecasts.
Comments
To post a comment, you must
register and
login.
.png)
