ABC News' "Good Morning America" ranked as No. 1 morning newscast in Total Viewers (4.682 million) and Adults 25-54 (1.644 million) for the week of August 24, 2015, based on Live +Same Day Data from Nielsen Media Research. Leading in both measures for the 5th week in a row, "GMA" outdelivered "Today" (4.281 million and 1.607 million, respectively) by 401,000 Total Viewers and by 37,000 Adults 25-54.
"GMA" turned in week-to-week increases (1.588 million and 1.083 million on w/o 8/17/15) in Adults 25-54 (+4%) and Adults 18-49 (+3%), posting a 10-week high in the key adult news demo - since w/o 6/15/15. In fact, "GMA" was up the most from the previous week in Adults 25-54 compared to "CBS This Morning" (-1%) and "Today" (+2%).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 546,000 Total Viewers and by 103,000 Adults 25-54. In fact, "GMA" is ranking No. 1 for the 3rd straight season in both Total Viewers and Adults 25-54.
During the week, "GMA" led "CBS This Morning" in Total Viewers (+45%/ +1.443 million), Adults 25-54 (+74%/+699,000) and Adults 18-49 (+62%/ +424,000).
WEEK OF 8/24/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,682,000 1.4/12; 1,644,000 0.9/10; 1,111,000 3.5/14
TODAY 4,281,000 1.3/12; 1,607,000 1.0/11; 1,230,000 3.2/13
CBS THIS MORNING 3,239,000 0.8/ 7; 945,000 0.5/ 6; 687,000 2.3/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/24/15, 8/17/15 and 8/25/14. Most Current: 2014-2015 Season (9/22/14 - 8/30/15) and 2013-2014 Season (9/23/13 - 8/31/14). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.
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