ABC's GOOD MORNING AMERICA No. 1 in Total Viewers for Week

ABC News' "Good Morning America" stood as the No. 1 morning newscast in Total Viewers (4.241 million) for the week of March 27, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.015 million) by 226,000, increasing its leads over the NBC program by 33% versus the previous week (vs. +170,000 for w/o 3/20/17) and by 51% compared to the same week last year (vs. +150,000 for w/o 3/28/16).

"GMA" narrowed its week-to-week margins with "Today" in Adults 25-54 (-22% - 211,000 vs. 270,000) and Adults 18-49 (-10% - 202,000 vs. 225,000).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 174,000 (4.619 million vs. 4.445 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+17%/+601,000), Adults 25-54 (+27%/+286,000) and Adults 18-49 (+28%/+212,000).

MORNING NEWS (Week of March 27, 2017):

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,241,000 1.1/10; 1,333,000 0.8/ 9; 966,000 3.1/13
TODAY 4,015,000 1.3/11; 1,544,000 0.9/10; 1,168,000 2.9/12
CBS THIS MORNING 3,640,000 0.9/ 8; 1,047,000 0.6/ 7; 754,000 2.6/11

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 3/27/17, 3/20/17 and 3/28/16. Most Current: 2016-2017 Season (NNTV - 9/19/2016 - 4/2/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 4/3/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST), on ABC. Michael Corn is the senior executive producer.

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