ABC's GOOD MORNING AMERICA Hits Six Week Highs in Key Demos

ABC's "Good Morning America" ranked as morning's No. 1 newscast in Total Viewers (4.585 million), Adults 25-54 (1.633 million) and Adults 18-49 (1.116 million) for the week of July 27, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outperformed "Today" (4.071 million, 1.515 million and 1.104 million, respectively) by 514,000 Total Viewers, by 118,000 Adults 25-54 and by 12,000 Adults 18-49. In fact, "GMA" saw its largest news overall viewer lead over "Today" in 6 weeks and biggest in the key adult news demo in 4 weeks - since weeks of 6/15/15 and 6/29/15, respectively.

"GMA" turned in increases from the previous week (4.318 million, 1.472 million and 1.003 million on w/o 7/20/15) in all key target demos: Total Viewers (+6%), Adults 25-54 (+11%) and Adults 18-49 (+11%), hitting 6-week highs in both key adult demos - since w/o 6/15/15. In addition, "GMA" grew the most in Total Viewers and stood as the only morning program to grow in any key adult demo as both CBS' "CBS This Morning" (flat/-7%/-7%) and NBC's "Today" (+1%/-1%/-3%) were down mixed.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 556,000 Total Viewers and by 109,000 Adults 25-54. In fact, "GMA" is ranking No. 1 for the 3rd straight season in both Total Viewers and Adults 25-54.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+47%/+1.459 million), Adults 25-54 (+98%/+809,000) and Adults 18-49 (+97%/+550,000).

July 2015 Sweep

ABC News' "Good Morning America" ranked No. 1 during the July 2015 Sweep in Total Viewers (4.472 million) and Adults 25-54 (1.533 million-tie), based on Most Current Data from Nielsen Media Research. GMA's No. 1 finish represents the 4th straight year to rank No. 1 in July in overall viewers and 3rd year in a row in the key adult news demo.

Overall, "GMA" has taken the top spot for 13 consecutive sweeps in Total Viewers and for the 11th time in the last 12 sweeps in Adults 25-54, including the last 6 ("GMA" finished behind a Winter Olympics-fueled "Today" during the 2014 February sweep).

"GMA" outdelivered CBS' "This Morning" during the month in Total Viewers (+42%/+1.315 million), Adults 25-54 (+70%/+633,000) and Adults 18-49 (+64%/+411,000).

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