ABC's GOOD MORNING AMERICA Grows Week to Week in Total Viewers

ABC News' "Good Morning America" ranked No. 1 in the morning in Total Viewers (4.564 million) for the week of October 31, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" led "Today" (4.379 million) by 185,000.

For the 2nd week in a row, "GMA" was up from the previous week (4.476 million and 1.082 million, respectively, for w/o 10/24/16) in Total Viewers (+2%) and Adults 18-49 (+5%). "GMA" saw a 4-week high in Total Viewers and a 20-week best in Adults 18-49 - since weeks of 10/3/16 and 6/13/16, respectively.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 167,000 (4.519 million vs. 4.352 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+31%/+1.082 million), Adults 25-54 (+46%/+477,000) and Adults 18-49 (+55%/+403,000).

MORNING NEWS (Week of October 31, 2016)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,564,000 1.3/11; 1,516,000 0.9/ 9; 1,131,000 3.3/13
TODAY 4,379,000 1.5/12; 1,753,000 1.0 /11; 1,331,000 3.1/13
CBS THIS MORNING 3,482,000 0.9/ 7; 1,039,000 0.6/ 6; 728,000 2.5/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/31/16, 10/24/16 and 11/2/15. Most Current: 2016-2017 Season (NNTV - 9/19 - 11/6/16) and 2015-2016 Season (Galaxy EXPLORER - 9/21 - 11/8/15). Averages based on regular telecasts.

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