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ABC's GOOD MORNING AMERICA Grows Week-to-Week in Key Demos

By: Dec. 20, 2016
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ABC News' "Good Morning America" averaged 4.749 million Total Viewers, 1.564 million Adults 25-54 and 1.102 million Adults 18-49 for the week of December 12, 2016, based on Live + Same Day Data from Nielsen Media Research.

"GMA" posted week-to-week gains in Adults 25-54 (+2% - 1.564 million vs. 1.526 million) and Adults 18-49 (+1% - 1.102 million vs. 1.094 million).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 97,000 (4.661 million vs. 4.564 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+27%/+1.012 million), Adults 25-54 (+42%/+464,000) and Adults 18-49 (+41%/+323,000).

MORNING NEWS (Week of December 12, 2016)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,749,000 1.3/11; 1,564,000 0.9/ 9; 1,102,000 3.5/13
TODAY 4,962,000 1.6/13; 1,865,000 1.1/12; 1,400,000 3.5/14
CBS THIS MORNING 3,737,000 0.9/ 8; 1,100,000 0.6/6; 779,000 2.7/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/12/16, 12/5/16 and 12/14/15. Most Current: 2016-2017 Season (NNTV - 9/19 - 12/18/16) and 2015-2016 Season (Galaxy EXPLORER - 9/21 - 12/20/15). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.



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