ABC News' "Good Morning America" averaged 3.986 million Total Viewers, 1.314 million Adults 25-54 and 925,000 Adults 18-49 for the week of August 8, 2016, based on Live + Same Day Data from Nielsen Media Research.
Despite airing against an Olympics-boosted "Today Show," "GMA" held steady from its week-ago performances (w/o 8/1/16) in Total Viewers (3.986 million vs. 4.210 million), Adults 25-54 (1.314 million vs. 1.332 million) and Adults 18-49 (925,000 vs. 938,000).
Comparing week 1 of the Summer Olympics in Rio versus week 1 in London (w/o 7/30/12), "GMA" cut its margins with "Today" in all key target demos: Total Viewers (-22% - 1.258 million vs. 1.606 million), Adults 25-54 (-4% - 819,000 vs. 855,000) and Adults 18-49 (-6% - 727,000 vs. 772,000). In fact "GMA" delivered its smallest margins opposite a Summer Olympics-fueled "Today Show" in all 3 Nielsen measures since at least the 1996 Summer Olympics in Atlanta. (Note: "Today" did not air during the 1992 Summer Olympics in Barcelona and the Nielsen electronic database started in September 1991).
Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 185,000 (4.783 million vs. 4.598 million), taking the top spot at this point of the season for the 4th consecutive year.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+22%/+732,000), Adults 25-54 (+43%/+398,000) and Adults 18-49 (+46%/+291,000).
WEEK OF 8/8/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 3,986,000 1.1/10; 1,314,000 0.7/ 8; 925,000 3.0/13
TODAY 5,244,000 1.8/16; 2,133,000 1.3/15; 1,652,000 3.9/16
CBS THIS MORNING 3,254,000 0.8/ 7; 916,000 0.5/ 6; 634,000 2.4/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/8/16, 8/1/16 and 8/10/15. Most Current: 2015-2016 Season (9/21/15 - 8/14/16) and 2014-2015 Season (9/22/14 - 8/16/15). All averages are based on regular telecasts.
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