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ABC's GODD MORNING AMERICA Wins 2015-16 Television Season in Total Viewers

By: Sep. 20, 2016
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For the 2015-16 season, ABC News' "Good Morning America" finished as the No. 1 morning newscast in Total Viewers (4.738 million), based on Most Current Data from Nielsen Media Research. "GMA" outdelivered "Today" (4.589 million) by 149,000 to rank No. 1 for the 4th season in a row in Total Viewers, its longest season run at No. 1 in more than 20 years - since before the 1991-92 season (Nielsen's electronic database started on September of 1991).

"Good Morning America" turned in a dominant performance during the 2015-16 season, winning 48 of 52 weeks in Total Viewers.

Week of September 12, 2016:

"Good Morning America" stood as the No. 1 morning newscast in the final week of the 2015-16 season in Total Viewers (4.465 million) for the week of September 12, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" more than tripled its lead over NBC's "Today" (4.248 million) compared to its lead from the previous week (+214% - 217,000 vs. 69,000 for w/o 9/5/16) to its largest in 6 weeks - since w/o 8/1/16.

"GMA" narrowed its margins with "Today" by double digits week to week in Adults 25-54 (-20% - 229,000 vs. 287,000) and Adults 18-49 (-15% - 204,000 vs. 241,000).

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+34%/+1.131 million), Adults 25-54 (+40%/+414,000) and Adults 18-49 (+34%/+257,000).

3Q 2016:

For the 3rd quarter 2016, "Good Morning America" averaged 4.265 million Total Viewers, 1.386 million Adults 25-54 and 986,000 Adults 18-49, based on Most Current Data from Nielsen Media Research.

"GMA" beat "CBS This Morning" during 3Q16 by 941,000 Total Viewers, 425,000 Adults 25-54 and 307,000 Adults 18-49.

2015-16 SEASON TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,738,000 1.3/11; 1,587,000 0.9/10; 1,134,000 3.5/14
TODAY 4,589,000 1.5/13; 1,784,000 1.1/11; 1,338,000 3.4/13
CBS THIS MORNING 3,580,000 0.9/ 7; 1,041,000 0.6/ 6; 747,000 2.6/10

WEEK OF 9/12/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,465,000 1.2/11; 1,449,000 0.8/ 9; 1,015,000 3.3/13
TODAY 4,248,000 1.4/12; 1,678,000 1.0/11; 1,219,000 3.1/13
CBS THIS MORNING 3,334,000 0.9/ 8; 1,035,000 0.6/ 7; 758,000 2.4/10

3RD QUARTER 2016 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,265,000 1.2/11; 1,386,000 0.8/ 9; 986,000 3.2/13
TODAY 4,322,000 1.4/13; 1,709,000 1.0/12; 1,270,000 3.2/13
CBS THIS MORNING 3,324,000 0.8/ 7; 961,000 0.5/ 6; 679,000 2.5/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/12/16, 9/5/16 and 9/14/15. Most Current: 2015-2016 Season (9/21/15 - 9/18/16) and 2014-2015 Season (9/22/14 - 9/20/15). Most Current - 3Q16: 6/27 - 9/18/16. 2Q16: 3/28 - 6/26/16. 3Q15: 6/29 - 9/20/15. Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.



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