ABC News' "Good Morning America" finished as the No. 1 morning program in Total Viewers (5.434 million), Adults 25-54 (2.030 million) and Adults 18-49 (1.494 million) for the week of October 27, 2014, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat the No. 2-ranked "Today" (4.793 million, 1.886 million and 1.491 million, respectively) by 641,000 Total Viewers, by 144,000 Adults 25-54 and by 3,000 Adults 18-49.
On Friday (10/31/14), "GMA" outperformed "Today" on Halloween for the 2nd year in a row in both Total Viewers (+384,000 - 5.490 million vs. 5.106 million) and Adults 25-54 (+78,000 - 2.063 million vs. 1.985 million).
"GMA" saw week-to-week improvement (5.216 million, 1.931 million and 1.380 million, respectively, on w/o 10/20/14) in Total Viewers (+4%), Adults 25-54 (+5%) and Adults 18-49 (+8%), hitting a season high in Adults 18-49.
Season to date, "GMA" is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. "GMA" is leading NBC's "Today" by 792,000 Total Viewers, by 211,000 Adults 25-54 and by 30,000 Adults 18-49. In fact, "GMA" has widened its season margins over "Today" versus the same point last season by 4% in Total Viewers (792,000 vs. 765,000) and by a substantial 272% in Adults 25-54 (211,000 vs. 56,000), and is now leading "Today" in Adults 18-49 this season.
Ranking No. 1 for the 3rd straight season, "GMA" is seeing its largest season margins over "Today" in both Total Viewers and Adults 25-54 in more than 23 years - since at least the 1991-92 season (Nielsen's electronic database started on September of 1991).
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+80%), Adults 25-54 (+111%) and Adults 18-49 (+124%).
WEEK OF 10/27/14 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,434,000 1.7/14; 2,030,000 1.2/12; 1,494,000 4.0/16
TODAY 4,793,000 1.6/13; 1,886,000 1.2/12; 1,491,000 3.5/14
CBS THIS MORNING 3,019,000 0.8/ 7; 961,000 0.5/ 5; 667,000 2.2/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/27/14, 10/20/14 and 10/28/13, or as dated. Most Current: 2014-2015 Season (9/22 - 11/2/14) and 2013-2014 Season (9/23 - 11/3/14). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.
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