ABC's “GMA” is #1 for Premiere Week
By: Caryn Robbins Oct. 03, 2013
ABC News' "Good Morning America" opened the 2013-14 season as the morning's No. 1 news program in Total Viewers (5.547 million) and Adults 25-54 (2.067 million) for the week of September 23, 2013, according to Nielsen Media Research. Leading week 1 of the season for the 2nd straight year, "GMA" saw its first back-to-back premiere week victory in 21 years in Total Viewers and in more than 2 decades in Adults 25-54 - since the 1991-92/1992-93 seasons and before the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991. Additionally, GoodMorningAmerica.com on Yahoo! reached 21 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.
"GMA" outdelivered NBC's "Today" (4.752 million and 2.011 million, respectively) by +795,000 Total Viewers and by +56,000 Adults 25-54. In fact, in the last two premiere weeks (+808,000 for w/o 9/24/12), "GMA" has turned in its largest Total Viewer margins over the "Today Show" in more than 21 years - since before the 1991-92 season.GOOD MORNING AMERICA 5,547,000 1.7/13; 2,067,000 1.1/10; 1,434,000 4.1/15
TODAY 4,752,000 1.7/13; 2,011,000 1.2/11; 1,563,000 3.5/13
CBS THIS MORNING 2,851,000 0.8/ 6; 977,000 0.5/ 5; 667,000 2.1/ 8 Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/23/13, 9/16/13 and 9/24/12. All averages based on regular telecasts.
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