ABC's GMA Outperforms NBC's 'Today' by Over 500,000 Viewers

ABC News' "Good Morning America" finished as the week's No. 1 morning newscast in Total Viewers (5.098 million) and Adults 25-54 (1.834 million) during the week of May 4, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.590 million and 1.739 million, respectively) by 508,000 Total Viewers and by 95,000 Adults 25-54.

For the 2nd week in a row, "GMA" increased its year-to-year advantage over "Today" in Adults 25-54 (+28% - 95,000 vs. 74,000).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 596,000 Total Viewers and by 139,000 Adults 25-54. In fact, "GMA" has increased its season margin over "Today" versus the same point last season in Adults 25-54 (+36% - 139,000 vs. 102,000).

Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its widest Adults 25-54 margin over "Today" in 22 years - since the 1992-93 season.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+44%), Adults 25-54 (+75%) and Adults 18-49 (+70%).

WEEK OF 5/4/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS

GOOD MORNING AMERICA 5,098,000 1.5/13; 1,834,000 1.0/10; 1,270,000 3.8/15

TODAY 4,590,000 1.5/12; 1,739,000 1.1/11; 1,342,000 3.3/13

CBS THIS MORNING 3,542,000 0.9/ 7; 1,047,000 0.6/ 6; 749,000 2.5/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/4/15, 4/27/15 and 5/5/14. Most Current: 2014-2015 Season (9/22/14 - 5/10/15) and 2013-2014 Season (9/23/13 - 5/11/14). Averages based on regular telecasts.

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