ABC's FRESH OFF THE BOAT Up Week to Week to Rank as No. 1 Tuesday Comedy

At 8:00 p.m., ABC's "Fresh Off the Boat" was up week to week (+12%/+9%) and defeated Fox's "New Girl" by best-yet margins of 2.3 million viewers (4.6 million vs. 2.3 million) and 20% in Adults 18-49 (1.2/5 vs. 1.0/4) to rank as the No. 1 Tuesday comedy for the 3rd week in row. In fact "Fresh Off the Boat" has been the most watched Tuesday night comedy on every original telecast so far in 2016.

"The Real O'Neals" (8:30-9:00 p.m. - 3.8 million and 1.0/4 in AD18-49):
Continuing to deliver strong retention at 8:30 p.m. with young adults (91%), "The Real O'Neals" was up in Total Viewers (+9% - 3.8 million vs. 3.5 million) and even week to week with Adults 18-49 (1.0/4). In addition, the new ABC comedy spiked over the prior week by 60% in Teens 12-17 and by 50% with Kids 2-11 to deliver its best numbers on the night.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):
Opposite the debut of NBC's "The Voice"-led "Heartbeat" and an original of CBS' "NCIS: NO" at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held even week to week in Total Viewers (2.9 million) and was steady in Adults 18-49 (0.9/3 vs. 1.0/3). The ABC drama beat NBC's drama debut in the hour by 20% in Men 18-34.

L+3 Playback for Last Week: "Marvel's Agents of S.H.I.E.L.D." jumped +60% over its L+SD Adult 18-49 rating (from a 1.0 to a 1.6 in L+3).

"Beyond the Tank" (10:00-11:00 p.m. - 2.3 million and 0.6/2 in AD18-49):
In the 10:00 p.m. hour, ABC's "Beyond the Tank" improved its time period week to week by 20% in Adults 18-49 (0.6/2 vs. 0.5/2).

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/22/16.

Image courtesy of ABC

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