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ABC's FRESH OFF THE BOAT Scores Five-Week High in Viewership

By: Dec. 09, 2015
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At 8:00 p.m., ABC freshman "The Muppets" held even week to week with Total Viewers (3.8 million) and Adults 18-49 (1.1/4). In addition, the ABC comedy was up for the 2nd week with Men 18-34 (+20%) and also spiked over the prior week with Teens 12-17 (+40%) and Kids 2-11 (+33%).

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  • During its Fall 2015 run, "The Muppets" improved its slot for ABC by nearly 2.0 million viewers (6.5 million vs. 4.7 million) and by 47% in Adults 18-49 (2.2/8 vs. 1.5/5).

"Fresh Off the Boat" (8:30-9:00 p.m. - 3.9 million and 1.2/4 in AD18-49):

Building on its lead-in at 8:30 p.m., ABC's "Fresh Off the Boat" built 7% week to week in Total Viewers (3.9 million vs. 3.7 million) and was even with its week-ago Fast Affiliate rating (1.2/4), which adjusted up 1-tenth in the Nationals. The ABC sophomore comedy delivered its most watched telecast overall in 5 weeks - since 11/3/15.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.8 million and 1.3/4 in AD18-49):

At 9:00 p.m., ABC's winter finale of "Marvel's Agents of S.H.I.E.L.D." held even with the previous week in Total Viewers (3.8 million) and Adults 18-49 (1.3/4). In addition, the ABC drama was up week to week with Men 18-49 (+7%), Men 25-54 (+6% - to a 5-week high) and Teens 12-17 (+14% - matching a best-since-premiere rating - since 9/29/15).

Live + 7 for Most Recent Telecast (11/17/15): ABC's "Marvel's Agents of S.H.I.E.L.D." scored a playback high for the season in Adults 18-49, growing +85% over its L+SD rating to deliver a 2.4 L+7 rating - up 4% week to week after holding even in L+SD.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/08/15.



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