With the season 24 premiere of "Dancing with the Stars" and the return of "Quantico" after 1 month off the schedule, ABC was the most watched TV network on Monday (9.2 million) and ran a strong second in Adults 18-49 (1.6/6). ABC also ranked No. 1 on the evening with Women 18-34 (tie) and Teens 12-17. The Net marked its most-watched Monday overall in 4 months - since 11/21/16.
ABC's "Dancing with the Stars" stood as Monday's most watched TV show (11.9 million) and ranked No. 2 for the night in Adults 18-49 (2.0/7), behind only NBC's "The Voice." The
ABC unscripted show was Monday's No. 1 most social series on broadcast Monday with 703,696 interactions across Facebook and Twitter.
"Dancing with the Stars" (8:00-10:00 p.m. - 11.9 million and 2.0/7 in AD18-49): From 8:00-10:00 p.m., ABC's 24th season premiere and 400th episode of "Dancing with the Stars" outdrew NBC's
THE VOICE to lead the 2-hour slot by 1.3 million viewers (11.9 million vs. 10.6 million) and earned second with young adults (2.0/7). Against the "Dancing" premiere, "The Voice" fell to a season low (2.4/9). In fact, "Dancing" closed the Adult 18-49 gap year to year with
THE VOICE by 60% (-0.4 vs. -1.0 on the same night last year) for its most competitive finish ever for a spring premiere against the
NBC unscripted show.
"Dancing" opened 11% ahead of its year-ago Spring premiere in Adults 18-49 (2.0/7 vs. 1.8/6 on 3/21/16).
"Quantico" (10:00-11:00 p.m. - 3.6 million and 0.8/3 in AD18-49): At 10:00 p.m., ABC's "Quantico" returned for its first telecast in 4 weeks (on 2/20/17), spiking 44% in Total Viewers (3.6 million vs. 2.5 million) and by 33% in Adults 18-49 (0.8/2 vs. 0.6/2) to its most watched telecast since its September premiere and tying its top young adult number since October - since 9/25/16 and 10/2/16, respectively. ABC's "Quantico" is the season's No. 2 biggest gainer in TV playback to schedmate "Designated Survivor" in Adults 18-49 among the major networks, spiking by +86% in L+3 and by +129% in L+7.
Projections Rationale: Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, National Live + Same Day Program Ratings, 3/20/17. Nielsen Social: For 3/20/17, Facebook and Twitter total interactions based on +/-3 hours of the telecast.
Comments
To post a comment, you must
register and
login.
