ABC's DANCING WITH THE STARS Marks Its Closest Finish This Season with 'The Voice'

ABC's "Dancing with the Stars" (8:00-10:00 p.m. - 10.5 million and 1.6/5 in AD18-49):
From 8:00-10:00 p.m., ABC's "Dancing with the Stars" held steady week to week in Adults 18-49 (1.6/5 vs. 1.7/6). Head to head in the 2-hour slot, "Dancing" marked its closest finish this season with NBC's "The Voice" in Total Viewers (-700,000 - 10.5 million vs. 11.2 millilon) and Adults 18-49 (-1.3 rating points - 1.6/5 vs. 2.9/9).

"Conviction" (10:00-11:00 p.m. - 4.7 million and 0.9/3 in AD18-49):
At 10:00 p.m., ABC's "Conviction" retained 100% of its week-earlier series debut in Adults 18-49 (0.9/3). Live + 3 Day for Last Week's Debut: In L+3, "Conviction" grew +56% in Adults 18-49 (Monday's 2nd biggest gainer) to a 1.4 rating and added 2.1 million Total Viewers for an average audience of 7.3 million after 3 days of TV playback.

Projections Rationale: Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings, 10/10/16.

Photo credit: ABC/ Eric McCandless

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