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ABC's DANCING WITH THE STARS Delivers Best Week Retention Against 'Voice' Premiere

By: Sep. 23, 2014
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Dancing with the Stars (8-10pm - 12.0 million and 2.0/6 in AD18-49): Building from its first hour to its second hour against season/series premiere competition on each of the other nets, ABC's Dancing delivered its best-yet Week 1 to Week 2 retention when facing NBC's THE VOICE premiere in Total Viewers (88%) and Adults 18-49 (83%).

Last year's retention was 85% and 74%, respectively. During the 9pm hour, Dancing beat out Fox's season premiere of SLEEPY HOLLOW by 10% in Adults 18-49 (2.2/6 vs. 2.0/5).

Dancing with the Stars substantially narrowed its margins year to year with the season premiere of NBC's THE VOICE in both Total Viewers (45% smaller - 766,000 vs. 1.4 million) and Adults 18-49 (32% smaller - 1.9 rating points vs. 2.8 rating points).

Forever SP (10-11pm - 8.3 million and 1.5/4 in AD18-49): Opposite premiere/finale drama competition on NBC (Blacklist) and CBS (Under the Dome), ABC's FOREVER received strong sampling with an average audience of 8.3 million viewers and a 1.5/4 in Adults 18-49. In the hour, FOREVER outdrew the CBS' UNDER THE DOME finale by 9% in Total Viewers (8.3 million vs. 7.6 million). Please Note: FOREVER moves to its regular Tuesday 10 o'clock time period tonight (9/23/14).



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