ABC's The Bachelor ran a strong #2 against regular competition from 8-10pm with Total Viewers and Adults 18-49, while finishing #1 among all key Women demographics (W18-34/W18-49/W25-54). In addition, The Bachelor beat out its original unscripted competition on NBC (Who's Still Standing?/Fear Factor) during the 2-hour time period, leading by 1.4 million viewers and by 16% in Adults 18-49. The ABC unscripted show qualified as Monday's #1 TV series across the Women demos.
Building on its lead-in, ABC's Castle finished as the #1 regular program during the 10 o'clock hour among Total Viewers and Adults 18-49 to stand as Monday's most-watched TV series overall. In the hour, the ABC drama essentially tripled the delivery of NBC's Rock Center With BrIan Williams in viewers (+216%) and young adults (+188%).
· On its first original in 5 weeks (on 12/5/11), Castle jumped by double-digits over its last first-run telecast with Total Viewers (+21%) and Adults 18-49 (+15%).
· Castle rose over its performance on the same night last year by 8% with viewers and by 10% with young adults.
Quick Take for Monday, January 9, 2012 (Fast Affiliate Live + Same Day Ratings)
ABC Beats CBS on Monday by 1.1 Million Viewers and by 5% in Adults 18-49
ABC's "The Bachelor" is No. 1 in its Time Period and Stands as Monday's No. 1 Series Across All Key Women Demos
ABC's "Castle" Finishes as the No. 1 Series at 10pm, Posting Double-Digit Increases Over Its Most-Recent Original in Total Viewers and Adults 18-49
Monday Night (8:00-11:00 p.m.)
Featuring "The Bachelor" and "Castle," ABC led the network pack on Monday, beating runner-up CBS by 1.1 million viewers (8.1 million vs. 7.0 million) and by 5% in Adults 18-49 (2.2/5 vs. 2.1/5).
· ABC marked its most-watched Monday since November - since 11/21/11.
"The Bachelor" (8:00-10:00 p.m.)
ABC's "The Bachelor" ran a strong No. 2 against regular competition from 8:00-10:00 p.m. with Total Viewers and Adults 18-49, while finishing No. 1 among all key Women demographics (W18-34/W18-49/W25-54). In addition, "The Bachelor" beat out its original unscripted competition on NBC ("Who's Still Standing?"/"Fear Factor") during the 2-hour time period, leading by 1.4 million viewers (7.2 million vs. 5.8 million) and by 16% in Adults 18-49 (2.2/5 vs. 1.9/5). The ABC unscripted show was Monday's No. 1 TV series across the Women demos.
"Castle" (10:00-11:00 p.m.)
Building on its lead-in, ABC's "Castle" finished as the No. 1 regular program during the 10 o'clock hour among Total Viewers and Adults 18-49 to stand as Monday's most-watched TV series overall. In the hour, the ABC drama essentially tripled the delivery of NBC's "Rock Center With BrIan Williams" in viewers (+216% - 9.8 million vs. 3.1 million) and young adults (+188% - 2.3/6 vs. 0.8/2).
· On its first original in 5 weeks (8.1 million and 2.0/5 on 12/5/11), "Castle" jumped by double-digits over its last first-run telecast with Total Viewers (+21%) and Adults 18-49 (+15%).
· "Castle" rose over its performance on the same night last year by 8% with viewers and by 10% with young adults (9.1 million and 2.1/5 on 1/10/11).
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