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ABC's BLESS THIS MESS Debuts at No. 1 in its Slot and Delivers Strong Growth to Its Half-Hour

By: Apr. 17, 2019
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ABC's BLESS THIS MESS Debuts at No. 1 in its Slot and Delivers Strong Growth to Its Half-Hour  Image

ABC Tuesday Prime Time (8:00-11:00 p.m.-3.9 million and 0.8/4 in AD18-49): Boosted by a winning debut for "Bless This Mess" and the season finale of "The Rookie," ABC ran in a near-tie for No. 1 with CBS on Tuesday in Adults 18-49 (0.8/4 vs. 0.9/4), jumping 33% over the prior week for a 12-week high with its regular lineup on the night-since 1/22/19.

Leading off the night at 8:00 p.m., ABC's "American Housewife" improved over the prior week in Total Viewers (+8%-3.9 million vs. 3.6 million) and Adults 18-49 (+14%-0.8/4 vs. 0.7/4), drawing its biggest audience in 7 weeks-since 2/26/19.

At 8:30 p.m., ABC's "The Kids Are Alright" gained 7% in viewers week to week (3.1 million
vs. 2.9 million) and rose 17% in Adults 18-49 (0.7/3 vs. 0.6/3) for its most-watched telecast in 7 weeks-since 2/26/19.

At 9:00 p.m., ABC's "black-ish" jumped week to week by 24% in Total Viewers (3.5 million vs. 2.8 million) and by 14% in Adults 18-49 (0.8/4 vs. 0.7/3), attracting its biggest audience since December and hitting a 7-week high with young adults-since 12/11/18 and 2/26/19, respectively.

Building on its lead-in at 9:30 p.m. (+13%), ABC's debut of "Bless This Mess" won in its
half-hour among Adults 18-49 (0.9/4). "Bless This Mess" improved over the week-earlier
season finale of "Splitting Up Together" in the half-hour by 84% in Total Viewers (4.6
million vs. 2.5 million) and by 50% in Adults 18-49 (0.9/4 vs. 0.6/3), delivering ABC's biggest audience of the season with series programming in the slot and the Net's top young adult number since October (since 10/30/18). Versus the Live + Same Day season average for "Splitting Up Together" (2.7 million and 0.6/3), "Bless This Mess" improved its half-hour for ABC by 1.9 million viewers and by 50% in Adults 18-49.

At 10:00 p.m., ABC's season finale of "The Rookie" ranked in No. 1 in its hour with Adults
18-49 (0.7/3-tie), beating NBC's "New Amsterdam" for the first time (+17%-0.6/3). "The
Rookie grew by double digits week to week in Total Viewers (+10%-4.0 million vs. 3.6
million) and Adults 18-49 (+17%-0.7/3 vs. 0.6/3), drawing its largest audience in 3
weeks-since 3/26/19. On average during its first season, "The Rookie" improved
Tuesday's 10 o'clock hour for ABC over the comparable weeks last season by an enormous 83% in Total Viewers and 40% in Adults 18-49, qualifying as ABC's most-watched series in the time slot in 6 years-since "Body of Proof" during the 2012/13 season.


Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/16/19.



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