With its 8:00-10:00 p.m. comedy block and "Match Game" at 10:00 p.m., ABC won its 3rd consecutive Wednesday over all-original competition among Adults 18-49 (1.5/5), leading by double digits over FOX (+15% - 1.3/5), NBC (+36% - 1.1/4) and CBS (+50% - 1.0/4). ABC finished as the No. 1 network for the 6th time in the 8 Wednesdays of 2017. ABC was the only net up week to week in Adults 18-49 (+7%).
Ranking No. 1 in each half-hour, ABC's 2-hour comedy block won by 31% from 8:00-10:00 p.m. in Adults 18-49 (1.7/6) over runner-up
FOX (1.3/5) and produced Wednesday's Top 4 TV shows in the key young adult sales demo: "Modern Family" (2.0/7) - No. 1, "The Goldbergs" (1.7/7) - No. 2, "black-ish" (1.6/6) - No. 3 and "Speechless" (1.5/6) - No. 4.
"The Goldbergs," "Speechless" and "Modern Family" were each steady with their week-ago Adult 18-49 deliveries, while "black-ish" grew 7% in the 9:30 p.m. half-hour to a 6-week high - since 1/11/17.
At 10:00 p.m., ABC's "Match Game" took 2nd in the hour and increased its lead over CBS' "Doubt" to 50% in Adults 18-49 (0.9/4 vs. 0.6/2), up from a 13% advantage the prior week. The
ABC game show grew in Total Viewers (3.6 million vs. 3.5 million) to its most watched telecast since mid-January (since 1/11/17) and held even with Adults 18-49.
Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 2/22/17.
Photo credit: ABC/Ron Tom
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