ABC's BLACK-ISH Equals a 2-Month High in Adults 18-49

ABC ran a strong second on Wednesday night in Adults 18-49 (1.6/6) to CBS while beating all-original lineups on NBC (including the time period premiere of "Heartbeat") by 23% (1.3/4) and FOX by 45% (1.1/4).

For its 7th consecutive first-run telecast, ABC's "Modern Family" was Wednesday's No. 1 TV show in Adults 18-49 (2.4/8).

"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.9 million and 1.8/7 in AD18-49):
From 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked a strong second in the hour among Adults 18-49 (1.8/7) to CBS' "Survivor" and dominated their scripted competition in the hour on FOX by 80% ("Rosewood" = 1.0/4) and on NBC by 100% ("Heartbeat" = 0.9/4).

"The Middle" was even with the prior week in Adults 18-49 (1.7/7) and "The Goldbergs" held even with its week-ago Fast Affiliate rating (1.9/7), which adjusted up 1-tenth in the Nationals.

"Modern Family"/"black-ish" (9:00-10:00 p.m. - 6.9 million and 2.2/7 in AD18-49):
ABC moved up to win the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and "black-ish," leading by 5% over its closest competition (2.2/7 vs. 2.1/7 - CBS' "Criminal Minds").

"Modern Family" held steady week to week in Adults 18-49 (2.4/8 vs. 2.5/9) and "black-ish" was even (1.9/6) to match a 2-month high - since 1/6/16.

"Nashville" (10:00-11:00 p.m. - 4.2 million and 0.9/3 in AD18-49):
In the 10 o'clock hour, ABC's "Nashville" held even with its mid-season return the prior week among Adults 18-49 (0.9/3) while growing in Adults 18-34 (+20%) and Women 18-34 (+14%). L+3 Playback for Last Week's Return: "Nashville" was last Wednesday's No. 1 gainer in TV playback on the broadcast networks in Adults 18-49, spiking +67% over its L+SD rating after 3 days of playback (growing from a 0.9 to a 1.5 in L+3).

Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/23/16.

Image courtesy of ABC

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