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ABC's BEYOND THE TANK Boosts Its Time Slot by Double Digits

By: Jan. 08, 2016
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In its regular 8:00 p.m. slot premiere, ABC's "Beyond the Tank" outdrew NBC's original "Heroes Reborn" in the hour by 16% among Total Viewers (4.3 million vs. 3.7 million) and tied the NBC drama among Adults 18-49 (1.0/3).

"Beyond the Tank" improved its hour year to year for ABC by 30% in Total Viewers and by 11% in Adults 18-49 (over original programming). And excluding only "Grey's Anatomy," "Beyond the Tank" delivered ABC's best in-season series Adult 18-49 rating in the time slot in almost 2 years - since 3/27/14.

"My Diet Is Better Than Yours" (9:00-11:00 p.m. - 2.4 million and 0.7/2 in AD18-49), from 9:00-11:00 p.m. opposite strong all-original competition on the other major nets, including Fox's Thursday premiere of "American Idol" (9:00-10:00 p.m.), CBS' debut of "Angel from Hell" (9:30-10:00 p.m.) and NBC's debut of "Shades of Blue" (10:00-11:00 p.m.), ABC's debut of "My Diet Is Better Than Yours" held completely steady in each half-hour during its 2-hour telecast with Adults 18-49 (0.7/2). In addition, the new unscripted show grew from its first to second hour by double digits in Adults 18-34 (+25%) and Women 18-49 (+13%).

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/07/16.



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