Up against a big game on NBC's SUNDAY NIGHT FOOTBALL (Cowboys-Buccaneers) and an NFL-overrun fueled CBS (Patriots-Broncos), ABC's annual rebroadcast of the 1965 theatrical THE SOUND OF MUSIC topped its telecast on the same Sunday last year by 10% in Total Viewers (5.3 million vs. 4.8 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/3).
In fact during the movie's final 2 hours from 9:00-11:00 p.m.,
ABC stood as the No. 1 entertainment network in Adults 18-49, beating CBS' mid-season drama finales by 18% (1.3/4 vs. 1.1/3 for "NCIS: LA," "Madam Secretary" and "Elementary").
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/18/16.
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