ABC's ASTRONAUT WIVES CLUB Builds During Debut Telecast
By: Caryn Robbins Jun. 19, 2015
With the series debut of "The Astronaut Wives Club" and the 3rd season premiere of "Mistresses," ABC beat original Thursday schedules on NBC and FOX in Total Viewers (4.4 million) and Adults 18-49 (0.9/4).
Despite its 8:00 p.m. time period without a network lead-in, ABC's "The Astronaut Wives Club" debuted higher than Fox's Thursday 9:00 p.m. summertime drama "Wayward Pines" by 10% (1.0/3 on 5/14/15) and tied NBC's 9:00 p.m. 2-hour debut of "Aquarius" (1.1/4 on 5/28/15). Unlike the FOX and NBC debuts which did not build during their respective openers, the new ABC drama gained 10% from its first half-hour to its second half-hour with young adults. "The Astronaut Wives Club" improved its hour from the year-ago night with original programming by 57% in Adults 18-49 (1.1/4 vs. 0.7/3 - "Black Box" on 6/19/14), posting ABC's highest non-sports summertime delivery in the hour since August 2013 - since 8/22/13. "Mistresses" (9:00-11:00 pm - 3.8 million and 0.9/3 in AD18-49):
At 9:00 p.m., moving from Monday (coming out of "The Bachelorette") to Thursday, ABC's season premiere of "Mistresses" ranked No. 1 in its 2-hour slot in Adults 18-49 (tie), defeating NBC's Thursday drama combo of "Aquarius"/"Hannibal" by 50% (0.9/3 vs. 0.6/2). Building from its first to second hour, "Mistresses" was up from last season's finale (on 9/1/14) in Total Viewers (3.8 million vs. 3.7 million) and steady in Adults 18-49 (0.9/3). In fact the show marked its most-watched telecast in nearly 1 year, outdrawing the last 8 airings of its 2nd season - since 6/30/14. Please Note: ABC's "Rookie Blue" premieres next Thursday in the 10:00 p.m. hour (on 6/25/15).
Photo courtesy of ABC
Comments
Videos