ABC was Sunday's No. 1 broadcaster for the 2nd week in a row among Adults 18-49 (1.1/4 - tied w/ NBC) with "Once Upon a Time" as the top drama. The Net was up 10% week to week to a 7-week high on the night in young adults - since 3/13/16.
"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.7 million and 1.4/5 in AD18-49):
At 7:00 p.m., ABC's "America's Funniest Home Videos" won its hour among Adults 18-49 (1.3/5). "AFV" was up week to week in Total Viewers (+14%) and built for the 3rd straight week in Adults 18-49 (+8%) to its highest rating since February - since 2/21/16.
"Once Upon a Time" (8:00-9:00 p.m. - 3.8 million and 1.2/4 in AD18-49):
At 8:00 p.m. against NBC's "Little Big Shots," ABC's "Once Upon a Time" held even week to week and beat its
CBS drama competition by 20% in Adults 18-49 (1.2/4 vs. 1.0/3 - "Madam Secretary").
"The Family" (9:00-10:00 p.m. - 3.0 million and 0.8/3 in AD18-49):
Facing HBO's "Game of Thrones" in the 9:00 p.m. hour, ABC's "The Family" held even with the prior week in Adults 18-49 (0.8/3) to match its best Sunday rating. Live + 3 Day Ratings for Last Sunday (4/24/16): "The Family" jumped +63% over its L+SD Adult 18-49 rating to deliver a 1.3 rating after 3 days of TV playback, matching its highest L+3 rating on the night.
"Quantico" (10:00-11:00 p.m. - 3.3 million and 1.0/3 in AD18-49):
Growing from its lead-in at 10:00 p.m. (+25%), ABC's "Quantico" ranked No. 1 in the hour among the major nets in Adults 18-49 (1.0/3-tie), beating its drama competition on
CBS by 25% in Adults 18-49 (0.8/2 - "Elementary"). "Quantico" remained even week to week in Adults 18-49. Live + 3 Day Ratings Season to Date: "Quantico" is the season's biggest percentage gainer among broadcast series from L+SD to L+3, spiking 69% in Total Viewers (to an average 7.7 million viewers) and 85% in Adults 18-49 (to an average a 2.4 rating).
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 5/1/16.
Photo credit: ABC/ Craig Sjodin*
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