BC Sunday Prime (7:00-11:00 p.m. - 3.9 million and 1.0/3 in AD18-49): Opposite SUNDAY NIGHT FOOTBALL on NBC and an NFL overrun-driven Fox, ABC was up 8% week to week in Total Viewers (3.9 million vs. 3.6 million) and held even with Adults 18-49 (1.0/3).
At 7:00 p.m., the season premiere of "America's Funniest Home Videos" held even with its May finale (5/22/16) in Adults 18-49 and was steady with its year-ago season premiere (1.0/3 vs. 1.1/4 on 10/11/15).
Building on its lead-in at 8:00 p.m. against the start of SNF and an NFL-led Fox, ABC's "Once Upon a Time" was steady with its week-ago season premiere in Adults 18-49 (1.1/4 vs. 1.2/4), which adjusted up 1-tenth in the National ratings.
At 9:00 p.m., ABC's "Secrets & Lies" remained steady with its week-earlier season opener in Adults 18-49 (0.9/3 vs. 1.0/3).
At 10:00 p.m., ABC's "Quantico" held exactly even with last week's premiere in Adults 18-49 and beat CBS' season opener of "Elementary" by 25% in the hour by (1.0/3 vs. 0.8/3).
Live + 3 for Last Week's Premiere: "Quantico" delivered an +80% jump over its L+SD Adult 18-49 rating and with a bigger playback increase than last year's debut (+63% on 9/27/15). The sophomore
ABC drama grew to a 1.8 rating with Adults 18-49 after 3 days of TV playback. In fact, "Quantico" was easily last Sunday's top broadcast gainer among Adults 18-49 (+80%) and Total Viewers (+2.4 million).
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/2/16.
Photo credit: ABC/ Michael Ansell
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